Demystifying Landing Page Myths

In this session, we will learn what your target audience has determined as the most important characteristics for a campaign landing page.  Through an online testing process, the Destination Analysts team reviewed several versions of three different landing page types with consumers to conclude which type created the greatest amount of consumer engagement and interest.  At the conclusion of this session, attendees will possess the knowledge to build more effective landing pages that will create successful promotional campaigns. 

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